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DANDY TINTS | Turning a Sydney Window Tinting Business into a Lead-Generating Local Brand

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DANDY TINTS | Turning a Sydney Window Tinting Business into a Lead-Generating Local Brand

Table of Contents

Dandy Tints provides car, home and office window tinting across Sydney, with both a workshop in North Rocks and a mobile service. In a market full of tinting shops, the business needed a steady flow of quote requests and a brand people remembered.

They partnered with Duo Digital for Google Ads, Meta Ads and full social media marketing, with one goal:

Turn local searches and social attention into booked tinting jobs across Sydney.

The Challenge

  • Heavy competition from established tinting shops across Sydney
  • Customers compare quotes quickly, so visibility at the moment of search matters
  • Three different audiences (car owners, homeowners, offices) needing different messages
  • Few visual proof points of finished work on social media
  • Service areas spread across many suburbs (Parramatta, Castle Hill, Liverpool, Manly and more)
  • Need to measure which channels actually produce enquiries

Our Strategy
Instead of running ads and posts separately, we built one connected system: paid ads to capture demand, and social content to build trust.

Google Ads

  • Performance Max campaigns targeting high-intent searches such as car, home and office window tinting in Sydney
  • Location targeting around the North Rocks workshop and key service suburbs
  • Conversion tracking on calls and quote form submissions

Meta Ads

  • Before-and-after and finished-job creatives for car, home and office tinting
  • Local audience targeting across Sydney
  • Offer and consultation-led ads driving to the quote form and phone line
  • Retargeting of website visitors

Social Media Marketing & Content Creation

  • Monthly content calendar across Instagram and Facebook
  • Reels and short videos of installs and finished vehicles
  • Educational posts on ceramic film, UV protection, heat rejection and NSW tint laws
  • Consistent branded graphics and offer posts

Creative Direction

  • Clean, high-contrast visuals that show the finished result
  • One consistent look across ads, posts and the website
  • Clear messaging: heat rejection, UV protection, privacy, premium finish
  • Strong calls to action: Get a Quote / Call Now

Results

  • quote requests / enquiries in just 2 days
  • cost per lead, before 25$ and after 6.67$.
  • Good reach and 20+ Leads in just one month across social channels
  • Good growth in followers on Instagram and Facebook
  • A consistent, recognisable brand across search, social and the website

This is the result from the first day after campaign optimization, with direct calls set as the primary conversion action.

What Made the Difference
Window tinting is a fast-decision purchase. By appearing in Google at the moment of need, and backing it up with social proof on Instagram and Facebook, Dandy Tints stayed in front of customers from first search to final quote.

Services Delivered
✓ Google Ads Management
✓ Meta Ads Management
✓ Social Media Strategy
✓ Content Planning & Calendar
✓ Social Media Content Creation
✓ Reels & Video Content
✓ Conversion Tracking & Reporting

Client Outcome
“Dandy Tints moved from relying on word of mouth to running a measurable lead system. With Google Ads capturing demand and social content building trust, Duo Digital helped turn Sydney searches into quote requests.” Shery F.

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